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Sheryl Erenberg

Sheryl Erenberg

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Why Training Leasing Staff Is Crucial in A Challenging Market

  • February 2, 2024
  • Sheryl Erenberg

Why is a Starbucks experience fundamentally the same in Toronto as it is in Tokyo? How do you get the same wonderful check-in treatment at the Ritz Hotel in Grand Cayman as the Ritz in Geneva? In a word: training.

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Wine Lockers, Massage Chairs and Pizza Ovens. Oh My!

  • October 7, 2019
  • sgloster

There was lots to take in on a recent FRPO Housing Tour to Washington, DC. Their market has some similarities

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Behaviour-based Interview Questions

  • August 9, 2018
  • sgloster

Behaviour based questions can help you to hire candidates who will thrive in the apartment industry, regardless of previous experience.

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Are leads being wasted at your rental office?

  • June 14, 2016
  • Sheryl Erenberg

The days are gone when visitors to the Rental Office are tracked solely by Guest Cards.
The ability to follow

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5 Frustrating Voice Mail / Cell Phone Phrases

  • April 26, 2016
  • Sheryl Erenberg

By Guest Blogger, Nancy Friedman, Telephone Doctor®
 
Voice mail (business or cell) remains

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Improve Your Brain

  • April 10, 2016
  • Sheryl Erenberg

Top picks for Conferences and Courses for Apartment Industry Professionals
 
 

Marketing and leasing professionals: the conference not

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Why it pays to embrace pets in Rental Communities

  • March 27, 2016
  • Sheryl Erenberg

Millennials are the single largest pet owner demographic
and wooing them as prospective tenants means embracing their pets.

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Marketing Stigmatized Properties

  • March 27, 2016
  • Sheryl Erenberg

Every marketing person’s nightmare is a tragic event (crime, accident, fatality or fire) that hits the media and gets prolonged

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Why training is worth the investment

  • March 27, 2016
  • Sheryl Erenberg

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed

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The ROI of Handwritten Thank You Notes

  • March 25, 2016
  • Sheryl Erenberg

I discussed this topic in a recent Rental Agent Round Table and had such a positive “I’m going to try

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  • Using Body Language to Close the Deal
  • Why Training Leasing Staff Is Crucial in A Challenging Market
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